Prospects who have not created a specific request
These are suspects who have completed a card at the mall in that they stated that they'd an IRA or investments and would like to grasp how to extend their come. As you'll suppose, these people are not going a professional annuity lead any a lot of than your Portuguese water dog.
But some corporations will sell you this "annuity list" with the title "annuity consumers" or "annuity prospects."
Prospects who have requested specific annuity details
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If the suspect has requested information about annuities, then we have a tendency to have a prospect we have a tendency to can decision as an interested annuity lead. Of course, that doesn't mean they are qualified or can obtain. It will not mean they can have a lot of then $1,000, but at least they have indicated specific interest in knowing additional about annuities. This prospect has now separated themselves from the other 99percent of the population and a listing of such individuals indeed has value.
However you would like to know a more from the annuity list supplier how these prospects came to express interest. For example, did the prospect an provide during a newspaper and that they called in or filled out a coupon? This would be a smart quality annuity lead as the prospect received a passive supply and also the prospect had to take initiative. The fact that the prospect had to require action shows prospect motivation.
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The other possibility might be that the annuity prospect got an unsolicited decision and obtain talked into getting some data on annuities m(and agreed to take it to get the telemarketer off the phone). Or maybe they got an email that said "win a Porsche, click here" and therefore the supply turned out to be an supply for annuities and therefore the prospect thought by responding they would also get a Porsche. If the annuity prospect has received such an incentive, this annuity lead is less worthwhile.
Prospects who have requested a rendezvous with an annuity agent
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You have probably heard that, "investments are sold and not bought." This is also true concerning annuities. Prospects do not ask to buy an annuity and most don't even apprehend what an annuity is. They end up shopping for an annuity when a reality finding session with and agent who recommends an annuity. If not for agents' recommendation, there would be no annuity house owners. The prospect will not enter the meeting thinking, "I hope to buy an annuity these days."